01 / PROCESS
Establish the Core Graphic
The Florida skull combines a bold silhouette, grille-like teeth, and compact lettering. Its strong shape gives the apparel and headwear applications a common visual reference.
APPAREL / HEADWEAR / IDENTITY
Palm Valley Jeeps
An Identity People Can Wear.
A personal apparel project connecting a recognizable skull graphic to shirts, headwear, and alternate garment treatments.
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THE CREATIVE CHALLENGE
An Identity People Can Wear.
Keep a club identity recognizable as the shape, available space, and garment color change—from a shirt graphic to a compact hat application.
MY ROLE
Illustration, Apparel Layouts, Garment and Headwear Mockups, and Print/Embroidery Production.
I handled the artwork and its product applications, including layout and mockup preparation. The selected images show how the graphic is adapted across formats.
Personal project · Brian MartinFROM IDEA TO APPLICATION
A Closer Look at the Process.
The selected work shows the creative decisions behind the project.
02 / PROCESS
Adapt Placement and Scale
The sage shirt and gray hat use different imprint areas. The mockups make those differences visible while keeping the central mark consistent.
03 / PROCESS
Develop Alternate Apparel Treatments
The black-shirt concept pairs a small front message with a larger back illustration. It shows another way to use the club’s visual language on a garment.
WHAT I MADE
Deliverables
- Florida skull artwork
- Sage shirt and gray headwear mockups
- Alternate black-shirt front/back concept
WHAT THE WORK SHOWS
Documented Output.
A coordinated set of apparel and headwear presentations shows the identity at multiple scales. The selected visuals are mockups; production quantities and sales results are not part of this draft.
Credits
Brian Martin: Illustration, apparel layouts, garment and headwear mockups, and print/embroidery production. Personal project.
ADDITIONAL VIEWS
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Smooth Sailor ↗
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