ILLUSTRATION / APPAREL / HEADWEAR

Butcher & Bean

A Brand with Character.

A personal exploration of how a meat-and-coffee identity can move between bold lettering, playful characters, and wearable graphics.

Explore the Process ↓

THE CREATIVE CHALLENGE

A Brand with Character.

Build a recognizable visual family that can support several kinds of merchandise: a simple mark, an expressive character, and a graphic that holds its shape on headwear.

MY ROLE

Illustration, Identity Layouts, Apparel and Headwear Mockups, and Print/Embroidery Production.

I handled the creative and production work, developing the visual treatments and translating them into product applications. The archive shown here includes design artwork and mockups.

Personal project · Brian Martin

FROM IDEA TO APPLICATION

A Closer Look at the Process.

The selected work shows the creative decisions behind the project.

Identity artwork: cleaver, coffee bean, and wordmark.

01 / PROCESS

Build the Visual Vocabulary

The cleaver, coffee bean, and meat-shop lettering establish the theme in a compact graphic. This treatment gives the more expressive illustrations a clear point of reference.

Alternate artwork: the butcher-cut illustration.

02 / PROCESS

Explore Personality and Variation

The character artwork and alternate graphic treatments explore different levels of detail and tone within the same identity. The pink butcher-cut illustration is another direction in that family.

Headwear design mockup—not a production photograph.

03 / PROCESS

Translate Artwork to a Product

The headwear mockup shows how a selected illustration reads at a smaller imprint size. It makes placement and visual balance visible before the piece is presented as a product.

WHAT I MADE

Deliverables

Identity and wordmark treatments
Character illustration and alternate graphic artwork
Headwear mockup and merchandise applications

WHAT THE WORK SHOWS

Documented Output.

The saved work demonstrates a range of related graphic treatments and a headwear application. The images here document design development; no sales or production-volume results are claimed.

Credits

Brian Martin: Illustration, identity layouts, apparel and headwear mockups, and print/embroidery production. Personal project.

ADDITIONAL VIEWS

KEEP EXPLORING

Palm Valley Jeeps ↗

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