Connecting to your Audience

So you have a customer persona, but how do you bridge the gap between the metrics and your intended audience? Research your customers, find out what it is that they like, not just in relation to your industry but as one human to another. There is a new push towards AI generated content, but even with a computer creating content for you, you still have to understand why what you are saying should matter to your customer. The numbers are more of a way of making sure what you are doing is working, but you should be creating content that resonates with your audience. What is popular with your audience, what things do they have in common? If you really want to connect with your customers, then you have to speak with them as one of them. #marketing